An unforgettable guerrilla street activation for Nuit Blanche. Moving away from the passive viewer experience to bring together the audience and the artist in an intimate setting inspired our concept for this guerrilla activation. With a combination of guts, creativity and out-of-the-box thinking, we unveiled a once in a lifetime experience for Nelly Furtado fans. A last minute surprise social media blitz identified the location – a laneway in a trendy downtown Toronto neighbourhood.
At the unveiling, the international award winning artist suddenly appeared on a balcony performing her musical magic as the surrounding façades were transformed into a massive arena style show using 3D projection mapping on the surrounding buildings. By fusing traditional art techniques with cutting edge technologies this was a multi-sensory experience that Nelly Furtado and her fans won’t forget.
Mediums: 3D Projection mapping. In collaboration with: Nelly Furtado