When people think of craftsmanship, they naturally envisions the ‘old world’. Traditional of craftsmanship, but I also recognize Clarks as a brand that blends modern design, technique and technology with those century old practices. The latest milestone in the fusion of the shoemaker’s craft and advanced technology is a shoe called Trigenic Flex. To celebrate this collision of old and new, they founded a unique effort to mash up the old world of craftsmanship and the new world of technology.
They invited myself and the talented visual artist and sculptor, Shaz Nasiri, to collaborate on this project. As a woodworker, Shaz’s ability to change matter with aesthetic principles matched perfectly with my ability to bend the realms of reality through 3D projection. Together, we created a grand wooden shoe floating on an acrylic pedestal, as Clark’s content was 3D mapped and projected onto the surrounding environment creating a unique immersive experience for the guests of the art crawl.
It was a dream-like vision of Clark’s Trigenic Flex shoe that focused on their unique craftsmanship and modern design. This art installation delivered the old in sync with the new. Art with technique, A woodworker paired with interactive technology. Clark’s recognized our inspiration comes from the real. Pushing boundaries to bring unconventional ideas to life with precision and articulation.
Mediums: 3D Projection mapping, Video, Wood. In collaboration with: Shaz Nasiri